Online content is so important for your marketing strategy it’s unreal. That’s why I’m going to cut through the bullshit and get right to the point.
There’s a damn good reason you need to invest in online content. It’s your voice online.
Think about it. When you need a restaurant for date night, or a new phone to replace the one you left on the train, your first move is to look online.
Once you’re online, you start looking for something that grabs your attention. You’re looking for something to call out to you.
That’s the role of online content. It’s there to call out to people like you and me.
A persuasive product description, an appetising menu, a lively news article – they all play a role in helping us make decisions. They guide us to make the right choice.
So think about how your customers work. What do they know about you and why do they use you?
Is it because of your USP? Is it the service? Do they simply buy from you because they like you?
Now consider your website content. Does it reflect how your current customers feel? Does it reflect who you are as a business?
And while we’re at it, are you celebrating your successes? Are you offering industry insight? Are you getting involved in current events?
If the answer’s no, what a shame.
You’re missing out on the chance to say something to the world. You’re denying yourself the chance to show off. You are denying yourself customers.
I could go on to talk about how content is important for Google, but that’s for another day. And it’s second to the real issue here.
You’re not talking to your customers. And if you’re not talking to them, why should they care?
It’s not too late to change that. You can still invest in online content and make yourself heard.
I’ll help you find your voice. From only £15 per article you can start the conversation.
Let’s get everybody talking about you.